Mail Monitor |
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World leader in credit card direct mail
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Mail Monitor is the credit card industry 'standard' for monitoring direct mail volume and response rates. It provides real-world perspective on developing trends, defines the market's competitive framework, and analyzes the performance of credit card direct mail acquisition programs.
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Evaluating the attitudes, behaviors, terms, and usage for each card in the wallet uncovers unique insights for existing customers. The combined power of acquisition mailings with cardholder behaviors allows you to see who is targeting your customers and with which offers, as well as what cards already exist in the wallet of your prospects. This provides an unparalleled level of competitive intelligence that is unavailable from any other source.
Mail Monitor clients include the majority of leading card issuers and brands as well as stock analysts and consultants.