News & updates
November 2008
US households will receive one billion fewer credit card offers in 2008Synovate Mail Monitor shows significant decline in offers to high risk consumers
NEW YORK – US households will have received approximately 4.2 billion offers for new credit cards during all of 2008 according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate. read»
August 2008
US credit card mail offers decline in Q2 2008 as issuers continue to reel in offers to high risk householdsNEW YORK – Credit card mail volume declined again in 2nd quarter 2008 as issuers continue to cut back due to ongoing concerns about the economy. Quarterly mail volume was the lowest seen since 4th quarter 2003 according to Mail Monitor, the direct mail tracking service from global market research firm Synovate. read»
May 2008
US credit card mail offers decline in Q1 2008, lowest level since 2003NEW YORK – Credit card mail volume declined significantly in 1st quarter 2008 as issuers continued to cut back offers due to ongoing concerns about the economy. Quarterly mail volume was the lowest seen since 4th quarter 2003 according to Mail Monitor, the direct mail tracking service from global market research firm Synovate. read»
February 2008
US credit card mail volume declined in 4th quarter 2007 as troubled issuers pull backNEW YORK – Credit card mail volume declined in 4th quarter 2007 as issuers, straining from fall-out due to the mortgage crisis and concerned about an uncertain economy, cut back on direct marketing activity according to Mail Monitor, the direct mail tracking service from Synovate. read»
January 2008
Mail Monitor, Synovate’s credit card direct mail tracking service, celebrates 20th anniversaryMail Monitor, the industry standard for tracking credit card direct mail volume and response rates, is celebrating its 20th anniversary this year. The service was set up by Synovate in the 4th quarter of 1988 and has been a source of competitive information to the credit card industry ever since. read»
December 2007
Synovate Mail Monitor shows credit card terms improve, more fixed rate offersNEW YORK – Terms for new credit cards have improved in response to the cut in the Prime Rate according to the latest data from Mail Monitor, the direct mail tracking service from global market research company Synovate. read»
November 2007
Credit card issuers continue mailing to high risk householdsNEW YORK – Credit card mail volume remained stable during 3rd quarter 2007 as issuers continued mailing credit offers to high risk households according to Mail Monitor, the direct mail tracking service from global market research company Synovate. read»
October 2007
US credit card mail offers expected to reach 5.3 billion in 2007. Synovate Mail Monitor predicts slight dip in overall volume, increased response ratesNEW YORK - US households will receive approximately 5.3 billion offers for new credit cards during 2007 according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate. read»
September 2007
US consumers turning to credit cards to bail them outSynovate Mail Monitor shows access to revolving credit at all time high
NEW YORK – As high interest rates and the sub-prime mortgage crises continue to put a squeeze on the economy, US consumers are increasingly turning to credit cards to bail them out, according to Mail Monitor, the credit card direct mail tracking service from global market research company Synovate. read»
August 2007
Synovate re-appoints Andrew Davidson to lead Mail Monitor service in the USNEW YORK – Andrew Davidson has been re-appointed Vice President of Competitive Tracking Services for Synovate’s Financial Services group in the US. Davidson transferred back into the role from his previous position at Synovate, in which he oversaw domestic and international custom market research projects for clients in the Financial Services industry. read»