Prospect Preview and Campaign Reconnaissance

To design successful credit card products and offers you need to know who and what you are up against in today's fiercely competitive direct mail environment.

Find out what's happening with two new services from Mail Monitor, the industry's leading direct mail tracking service from the Financial Services Practice of Synovate:

• Prospect Preview helps you design better products for your specific prospects by analyzing the current offers in their mailbox and the cards in their wallets today. Once you know this crucial information you can design new products that truly stand out from the clutter. Prospect Preview enables you to understand:

  • Which competitors are targeting your prospects
  • The level of competitive clutter
  • Terms and features of competitive card offers
  • Response rate tendencies
  • Current card ownership and activity

• Campaign Reconnaissance reveals who you are competing against during a specific campaign, scouting out the exact competitive environment. By learning about the contents of the specific mailbox you gain a better understanding of why your offer is performing well (or not). Armed with this information you can revise the offer terms, fine tune your creative and increase responses next time around. Campaign Reconnaissance enables you to:

  • Learn the context of the entire mailbox
  • Test new products in a realistic business context
  • Find out who else was mailing to your prospects during your campaign
  • Understand the type of offers being sent to your target audience and the cards they currently have in their wallets

To discuss Prospect Preview or Campaign Reconnaissance and how they can help increase response rates for your next mailing, please call Andrew Davidson at 212-293-6100.